Data is crucial to business success. Data can help uncover key customer behaviours and agent strengths and weaknesses in the contact centre environment, as well as empower businesses to identify areas of opportunity to improve or streamline critical processes and workflows. Organisations that fail to understand the critical importance in today’s digital era risk missing significant opportunities and will fail to achieve success.

Hosted by Jonathan Boyd, global head of product and innovation, the emite podcast will delve into critical topics affecting modern businesses when it comes to data, and explore how business leaders can leverage technology to overcome barriers and enhance the customer experience (CX) to build a comprehensive view of the customer.